Seat Quotes
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
When kids run up to me and ask, 'What happened?' I just lean over and whisper, 'Cigarettes.' And once I was in a car and this girl at traffic lights was giving me the eye. She could only see my head, so I decided to do a 360 in the car seat to freak her out. Her face was like, 'Whoa, what is going on?' She sped off really quickly.
A chair's function is not just to provide a place to sit; it is to provide a medium for self-expression. Chairs are about status, for example. Or signalling something about oneself. That's why the words chair, seat and bench have found themselves used to describe high status professions, from academia to Parliament to the law.
If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.
