Reviews Quotes
I've stopped going to see art films because every critic gives them four stars and say things like 'masterpiece,' 'spellbinding' and 'mesmerizing.' I mean, they're doing that with my film, but I don't want to use those blurbs. Critical reviews aren't worth too much anymore because just about every film can get one or two of them.
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
Recently I made the mistake of opening a bundle of reviews that someone had sent me of a production from years and years ago, and someone had written a really lovely review except that it made a remark about the way I spoke: 'A lot of people find her voice terribly irritating.' Do they? I had no idea.
