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I believe that imagination is stronger than knowledge. That myth is more potent than history. That dreams are more powerful than facts. That hope always triumphs over experience. That laughter is the only cure for grief. And I believe that love is stronger than death.
I have many times asked myself whether there can be more potent advocates of peace upon earth through the years to come than this massed multitude of silent witnesses to the desolation of war.
American audiences tend to underappreciate the British, but 240 years ago they were us: They were the most powerful nation on Earth. Their mercantile empire spanned the planet. They had the most potent and experienced army and navy the world had ever seen.
The big cop-out would be to accept popularity rather than opting to try to create potent work. It's so easy to do the popular thing, the expected thing, and that's where you start to cheat yourself - and your fans, in the end - because there's an inherent dishonesty in pandering and dishing up what everyone's expecting.
Fear and greed are potent motivators. When both of these forces push in the same direction, virtually no human being can resist.
Natural gas emits only half the carbon dioxide of coal when burned, but if methane leaks when oil companies extract it from the ground in a sloppy manner - methane is far more potent a greenhouse gas than carbon dioxide - it can wipe out all the advantages of natural gas over coal.
When I'm writing, I'm thinking about how the songs are going to play live. Fifty bars of rap don't translate onstage. No matter how potent the music, you lose the crowd. They want a hook; they want to sing your stuff back to you.
Anne Boleyn is an intriguing character. She seems to appeal to modern-day women in a very potent way. Because she was such an independently opinionated and spirited young woman, which at the time was unheard of.
We are more prone to generalize the bad than the good. We assume that the bad is more potent and contagious.
Chermoula is a potent North African spice paste that is ideal for smearing on your favourite vegetables for roasting.