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Give someone who has faith in you a placebo and call it a hair growing pill, anti-nausea pill or whatever, and you will be amazed at how many respond to your therapy.
A placebo is a phony cure that works. This is very hard for the medical profession to get their teeth around because they hate placebos, but scientifically, placebos work in about 30% of cases that are psychogenic diseases.
I've spent a lot of time trying to understand how all the big cosmetics companies get away with the placebo science and unscientific claims.
There is a major problem with reliance on placebos, like most vitamins and antioxidants. Everyone gets upset about Big Science, Big Pharma, but they love Big Placebo.
The big bulk of the response to antidepressants is the placebo response.
I became a human placebo.
For me, as a beginning novelist, all other living writers form a control group for whom the world is a placebo.
I do a lot of research on the placebo effect, not just in depression but in irritable bowel syndrome, pain, arthritis of the knee, migraine, asthma.
Placebo is music for outsiders, by outsiders and our gigs are like conventions of outcasts, which is cool.
You have to believe in a placebo or it won't work, but if it works, it's obviously working in some indirect way, through feedback in the immune system, let us say, or in the willpower of the patient to take a more strenuous exercise in their own therapy.