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In school, I studied psychology, linguistics, neuroscience. I understand that there is a real lack of respect for the brain.
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Linguistics is very much a science. It's a human science, one of the human sciences. And it's one of the more interesting human sciences.
Dr. Karel Culik is an outstanding applied mathematician, a specialist in algebra, logic, computer sciences and mathematical linguistics. In 1965, he visited the linguistics research program at MIT, and we have worked together on several projects since.
Linguistics will have to recognise laws operating universally in language, and in a strictly rational manner, separating general phenomena from those restricted to one branch of languages or another.
I have my own vocabulary. I love linguistics. That surprises people.
According to scholars of linguistics, the relation between a word and its meaning is arbitrary.
A word is an arbitrary label - that's the foundation of linguistics. But many people think otherwise. They believe in word magic: that uttering a spell, incantation, curse, or prayer can change the world. Don't snicker: Would you ever say, 'Nothing has gone wrong yet' without looking for wood to knock?
It is only since linguistics has become more aware of its object of study, i.e. perceives the whole extent of it, that it is evident that this science can make a contribution to a range of studies that will be of interest to almost anyone.
The marvelous thing is that even in studying linguistics, we find that the universe as a whole is patterned, ordered, and to some degree intelligible to us.