If I had a personal wish for the new ideas in this new book it would be that every parent, every counselor, every teacher, every professor, every sports coach that deals with young people would understand the three circle concept.
A magazine is simply a device to induce people to read advertising.
Be like Curious George, start with a question and look under the yellow hat to find what's there.
There's no reason for Gillette to be world class on the web, but there's every reason for Gillette to be world class in producing billions of high powered razor blades at low cost.
If you can help other people understand those truths - and in my mind, the only way I know to do that is with large scale, multi-year research projects, where you start with a question and then very rigorously and comprehensively answer that question.
