James C. Collins — American Businessman born on January 25, 1958,

James C. "Jim" Collins, III is an American business consultant, author, and lecturer on the subject of company sustainability and growth... (wikipedia)

I can just let my curiosity wander unleashed.
Companies that change best over time know first and foremost what should not change.
I am completely Socratic.
If I'm going really, really fast, I can do a page of finished text a day, on average.
Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.