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Art is not a handicraft, it is the transmission of feeling the artist has experienced.
Television has lifted the manufacture of banality out of the sphere of handicraft and placed it in that of a major industry.
Every decade needs its own manual of handicraft.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
To curb the machine and limit art to handicraft is a denial of opportunity.
