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A great city, whose image dwells in the memory of man, is the type of some great idea. Rome represents conquest; Faith hovers over the towers of Jerusalem; and Athens embodies the pre-eminent quality of the antique world, Art.
A good idea will keep you awake during the morning, but a great idea will keep you awake during the night.
Life is not an easy matter... You cannot live through it without falling into frustration and cynicism unless you have before you a great idea which raises you above personal misery, above weakness, above all kinds of perfidy and baseness.
I think a badly crafted, great idea for a new film with a ton of spelling mistakes is just 100 times better than a well-crafted stale script.
Life is short, youth is finite, and opportunities endless. Have you found the intersection of your passion and the potential for world-shaping positive impact? If you don't have a great idea of your own, there are plenty of great teams that need you - unknown startups and established teams in giant companies alike.
Creepy people do the things that decent people want to do, but have decided are not a great idea.
The Internet has really democratized ideas. There are no real gatekeepers any more, because if you have a great idea, and you put it online, people will find it and it will get in front of who it needs to get in front of.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
You need a great idea, but then you've got to carry it through. If you get it right, you're going to be a critical success. But not everyone who works hard gets it right, or has the success they deserve: there's an element of luck.
Every movie goes through that U-shape where you start with 'Oh that's a great idea. I love it.' Everything's possible and then you face 'Oh, we can't do that, and that's impossible, and that's a bad choice.' You go the practicality of it. And then you come up to 'Great.' But that middle part is when you don't have results yet.