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If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
Everything I do in my life is very instinctual and in the moment. If I'm attracted to something, that's it. If I have reservations, those don't change till they're resolved. My first impression is how I go.
Above all, a query letter is a sales pitch and it is the single most important page an unpublished writer will ever write. It's the first impression and will either open the door or close it. It's that important, so don't mess it up. Mine took 17 drafts and two weeks to write.
Costume, hair and makeup can tell you instantly, or at least give you a larger perception of who a character is. It's the first impression that you have of the character before they open their mouth, so it really does establish who they are.
When you see a person, do you just concentrate on their looks? It's just a first impression. Then there's someone who doesn't catch your eye immediately, but you talk to them and they become the most beautiful thing in the world. The greatest actors aren't what you would call beautiful sex symbols.
A lot of critics are lazy. They don't want to look closely and analyze something for what it is. They take a quick first impression and then rush to compare it to something they've seen before.
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
My first impression when I made it through was 'Good, because I'm going to prove to you that I deserve to be here', because they told me that sometimes I lack confidence in my performance and sometimes I'm not as consistent as they'd like me to be.
I influence anybody who is able to get through the chaos of my first impression.