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The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol.
It is obviously no secret that I earn a lot of money. But it is also no secret that I give most of it away. I don't live a luxurious life. I drive a small second-hand Fiat. I don't have to worry about money, which is itself a privilege. But I never had any anxiety that I would lose my identity.
The Democratic Party is made up of trial lawyers, labor unions, government employees, big city political machines, the coercive utopians, the radical environmentalists, feminists, and others who want to restructure society with tax dollars and government fiat.
Thus, the use of fiat money is more justifiable in financing a depression than in financing a war.
My company Independent Ideas worked with Gucci on a special edition Fiat 500.
In its heyday, the car was an expression of technical flair and design genius: the original Mini, the Beetle, the 2CV, and the Fiat 500 were all, in their various ways, inspired incarnations of functionality.
Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.
A system of capitalism presumes sound money, not fiat money manipulated by a central bank. Capitalism cherishes voluntary contracts and interest rates that are determined by savings, not credit creation by a central bank.
At the age of 20 I bought a used Fiat 127. This was the only one I could afford!