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When I wrote 'The World Is Flat,' I said the world is flat. Yeah, we're all connected. Facebook didn't exist; Twitter was a sound; the cloud was in the sky; 4G was a parking place; LinkedIn was a prison; applications were what you sent to college; and Skype, for most people, was a typo.
The viral power of online media has proven how fast creative ideas can be spread and adopted, using tools like cellphones, digital cameras, micro-credit, mobile banking, Facebook, and Twitter. A perfect example? The way the Green Movement in Iran caught fire thanks to social media.
On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week.
Now we're e-mailing and tweeting and texting so much, a phone call comes as a fresh surprise. I get text messages on my cell phone all day long, and it warbles to alert me that someone has sent me a message on Facebook or a reply or direct message on Twitter, but it rarely ever rings.
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
We and others have done a bunch of work to show that if your real friends online say or do something, it affects you. But if your acquaintances online say or do something, it does not. People on average have about 106 Facebook friends, but only 5 or 6 real friends.
Microsoft, Apple, Facebook all bought huge patent portfolios to further their strategic game. They're doing what I'm doing!
You can make something big when young that will carry you through life. Look at all the big startups like Microsoft, Apple, Google, Facebook, Twitter, etc. They were all started by very young people who stumbled on something of unseen value. You'll know it when you hit a home run.
Since the founding of Facebook, Twitter, Instagram and other mainstays of what technology writers have come to call 'the social Web' or 'Web 2.0,' a sizable portion of humanity has learned to be together while apart, sacrificing intimacy for control and spontaneity for predictability.
It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook's Mark Zuckerberg are star examples.