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Nature is so powerful, so strong. Capturing its essence is not easy - your work becomes a dance with light and the weather. It takes you to a place within yourself.
Where the gaming world is going - and certainly Activision proved it by hiring me - is being willing to push and bend and move in a new direction of actually capturing the character and storytelling.
Photography obviously lends itself so well towards fashion. It's capturing that moment and that inspiration, and as a designer you are constantly walking through the world assimilating those visual references you have and so being able to solidify that into a photograph and keep it on your mood board is essential to creating a collection.
A lot of productivity is capturing ideas. I use a wiki - it's more valuable than e-mail for running a company - and I have a page for every person with whom I interact frequently.
Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.
Now, I'm a failed political consultant. But sometimes fiction has a way of capturing people's imagination in a way that non-fiction doesn't. Conservatives typically haven't written much fiction - specifically political thrillers - over the years to educate, inspire and mobilize people on issues of great import, but we ought to.
Conventional turbines only work up to 200 feet, but capturing a small fraction of the global wind energy at higher altitudes could be sufficient to supply the current energy needs of the globe.
Capturing intimacy is pretty much the only thing I'm interested in. That's what excites me and what I find beautiful in movies personally - that almost obscene sense that we shouldn't be this close to these people. I find that very inviting and meaningful as an audience member.
Capturing a beautiful moment in a photo is something I'm very passionate about.
I still love taking pictures with Polaroid film. For me, it offers the most beautiful way of capturing reality and transferring it onto a flat piece of paper.