It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
You never know when some small thing will lead to a big idea. Travel is very inspirational - but it's in the ordinary that I find my themes of love and work and family.
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
When I finish a book, I get extremely restless; I have to aggressively find ways to occupy myself; going off into the woods alone, doing things that are physically or mentally demanding to keep myself busy until the next big idea comes.
I was set free because my greatest fear had been realized, and I still had a daughter who I adored, and I had an old typewriter and a big idea. And so rock bottom became a solid foundation on which I rebuilt my life.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
You have to know one big thing and stick with it. The leaders who had one very big idea and one very big commitment. This permitted them to create something. Those are the ones who leave a legacy.
I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It's a type of microfunding directed toward creators.
It's the combination: big idea with a good entrepreneur: there's nothing more powerful.
I think architecture is rarely the product of a single ideology. It's more like it can be shaped by a really big idea. It can accommodate a lot of life forms.