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Aerin Lauder —
American
Businesswoman
born on December 30, 1970,
Aerin Lauder Zinterhofer is an American heiress and businesswoman... (wikipedia)
Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.
I think people love having a person behind a brand who lives it. The idea of storytelling is really important.
You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion.
I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's crammed Post-its.
I've always liked simple. Growing up, I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet.